Box-o-burger, the burger franchise has announced new expansion plans

Box-o-burger, the burger franchise has announced new expansion plans

Box-o-burger is one of the fastest growing burger franchise brand in India.The fast food restaurant chain offers Indian-inspired fast food and served delicious ready-to-eat snacks to customers in organized format; there are few brands that generally produce ready-to-eat cuisines in Indian flavours. In a recent survey report, it is observed that Indian marketplace is dominated

Box-o-burger is one of the fastest growing burger franchise brand in India.The fast food restaurant chain offers Indian-inspired fast food and served delicious ready-to-eat snacks to customers in organized format; there are few brands that generally produce ready-to-eat cuisines in Indian flavours. In a recent survey report, it is observed that Indian marketplace is dominated by global brands when it comes to fast food business, apart from this several local brands are trying to find niche space but they unable to pull customers. On the contrary, Box-o-burger is gradually experimenting with menu to bring more culinary cuisines on dining table.

Fast food industry is booming at present, there are number of companies that offer profitable business opportunities but as a franchise it is also necessary to get idea of latest trends and opportunities.

Over past few years, Indian fast food industry is area of investment; both national and global brands are showing great interest to establish luxurious foodservice destinations for customers. The taste, ambience and texture of fast foods delivered by global brands don’t have Indian charm, apart from this they always concentrate on factory-made ingredients. Box-o-burger which isn’t popular as McDonalds, and other fast food restaurant chains but it has given new shape to ready-to-eat cuisines through its effective efforts.

India is a diverse country; people in different corners of the nation acquire wide range taste and preferences, moreover they also show great interest in fast foods. Box-o-burger has introduced amazing menu that includes: Indian burgers, International burgers, garlic bread, sandwiches, corn cupz, Indian-inspired French fries, etc. All products are developed keeping in mind the Indian taste and choices, to add more, special care has been taken to improve quality of fast foods by using natural ingredients. Generally, fast foods brands use factory-made mayonnaise, sauces to give away new taste but today’s customers are concerned for what they eat and how they eat. After tremendous experiments, another dish has been developed named burgizza (blend of delicious burgers and awesome pizza). Fast food restaurants usually have a seating area where customers get on-table as well as self-service.

Franchising route is highly preferred by fast food brands because it is inexpensive, convenient and flexible way to promote products or services in competitive marketplace. Box-o-burger has announced to appoint franchisees across tier 2 and tier 3 cities, moreover the company has offered low investment burger franchise options, ranging from 7 to 20 lakhs.

According to recent reports, market share of ready-to-eat meals have been increased year-by-year, but they are less nutrition as compared to locally available cuisines. Box-o-burger’s sole objective is to develop cuisines which are nutritious, contain green vegetables and gives amazing taste to tongue. Unlike well-established fast food brands, Indian-inspired Box-o-burger is offering best options and lucrative burger franchise opportunities. Company’s expansion plan determines that major cities such as Mumbai, Chennai, Pune, Hyderabad and Bengaluru is filled with numerous brands but tier 2 and 3 cities are still touched by global brands because their business models are too expensive.

Bianca Dobrescu
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